Data concerns top of mind for drivers, reveals new LeasePlan Mobility Monitor
LeasePlan, together with leading global research firm Ipsos, today released the Car Data and Privacy edition of its annual Mobility Monitor.
The annual survey reveals that car data concerns are top of mind for drivers, with over half of respondents being worried about what data is being collected from their cars and by whom.
The key findings of the Car Data and Privacy edition of the Mobility Monitor are:
- Car data concerns are top of mind for many respondents, with a majority (53%) being worried about who owns the data collected from their vehicle. In addition, 52% are worried about personal data being left in cars after they are returned/sold, while 49% are worried about their data being shared with third parties
- A large majority of respondents are willing to share data (anonymously) if there is a benefit to their driving experience. This is especially true if sharing data would: reduce traffic congestion and journey time (70% of respondents willing to share), reduce fuel and maintenance costs (70%), reduce vehicle emissions (68%), or improve car performance (66%)
- Anonymity is a key requirement for drivers to share their data. In all of the above cases, almost half of respondents would only be willing to share car data if it was done anonymously
The Mobility Monitor is an international survey of over 4,000 drivers in 16 different countries into the big issues facing drivers and the automotive industry.
Vehicle data offers a great opportunity to make driving safer and more sustainable – but that data needs to be collected with driver awareness and consent. The auto industry therefore needs to step up and make it much easier for drivers to understand what data is being collected and for what purpose. Drivers also need a simple opt-out solution – if they want to delete their personal data, they must be able to do that. In our view, we can only ensure everyone shares the benefits of the smart car revolution if we create a ‘neutral server’ for car data. This would aggregate car data anonymously, and give drivers much more control over what data is shared, preventing any one company from having a data monopoly.”
The Car Data & Privacy edition of this year’s Mobility Monitor can be downloaded here:
