3 Trends Shaping the Mobility of 2030

In the fast-evolving world of mobility, a confluence of societal shifts and technological innovation is reshaping the landscape as we’ve known it. As we edge closer to 2030, emerging megatrends signal a transformative era ahead. Changing habits, such as evolving employee expectations and a growing demand for personalization, meet new challenges like environmental concerns, urban congestion, and inflationary pressures. In this new ecosystem, infrastructure will evolve and legislation increase, prompting developments like connected cars, mobility-as-a-service, and sustainable, circular business models.

Spearheading these changes, Ayvens emerges as a committed global sustainable mobility player, dedicated to reducing the environmental footprint. As Berno points out "It's going to be very different because people want different things, and there will be a combination of a lot of different factors." One of the most important of these factors will be driven by societal trends—how individuals, from today's youth to tomorrow's adults, envision a future shaped by AI, augmented reality, and drones. Technology is the great enabler, allowing us to do much more than it has in the past.

Driving this change is a heady blend of creative innovation and absolute necessity. "We don't have a planet B," Annie reminds us, emphasizing the urgency of working towards environmental sustainability. Regulations will compel action, and societal awareness will drive a shift from ownership to sharing, from waste to recycling. As Ayvens sets its strategic plan, PowerUP 2026, towards the near future and beyond, it's clear that the mobility landscape will be impelled by the needs of a planet-conscious generation and innovative technologies that will enable a more sustainable world.

This will involve a momentum towards greater moderation as illustrated below: less need for mobility, shifts of mode of transport, a movement from car ownership to pooling and sharing, greater energy efficiency and a reduction in carbon emissions.

Three trends are coming into ever clearer focus in the mobility sector greater simplicity and smartness, increased sustainability, and mobility as a service.

First, autonomous vehicles are steering towards their peak, with predictions that by 2035, a staggering 93% of European cars will be smart vehicles¹. This shift is part of a broader move toward a circular economy in mobility, made feasible through the adoption of electric vehicles (EVs) and innovative multi-cycle leasing models that extend from 72 to 120 months. Meanwhile, car sharing remains an area with untapped potential. Current statistics highlight inefficiencies, such as private vehicles being parked 95% of the time and less than 2% of vehicle seat capacity being utilized. Yet, the corporate car-sharing market is expected to grow by 7%, indicating a significant opportunity for transformation and smarter use of resources.

Second is sustainability, with electrification at the forefront of corporate fleet strategies. Surveys show that 94% of corporates rank electrification as their top fleet concern, and projections indicate that by 2030, 70% of new vehicles in select European markets will be EVs. Ayvens is setting the pace in this arena and is proud to have reached a landmark figure of half a million funded EVs. This achievement underscores Ayvens' commitment to leading the way towards a decarbonized mobility future, significantly outpacing market averages in electrification and setting a benchmark for the industry's sustainable evolution.

Third, mobility-as-a-service (MaaS) is also on an upward trajectory, and is poised for substantial growth in the coming years. As a critical component of this sector, the market for micro-mobility, which includes scooters and e-bikes, is projected to more than double by 2030. This surge reflects the burgeoning potential of MaaS to reshape how we navigate urban environments. Additionally, corporate car sharing, a segment within the MaaS framework, is anticipated to expand at a compound annual growth rate (CAGR) of 7%. Looking at the broader picture, the global MaaS market is expected to experience a significant increase, with a projected CAGR of 18% to 32%, vastly outperforming the operational leasing market's forecasted CAGR of 6% to 8%. These figures, drawn from sources including McKinsey and various market research platforms, underscore the dynamic future of MaaS and its pivotal role in the evolving landscape of urban mobility.

In the quest for a better future of mobility, thought leaders like our leadership at Ayvens carry a profound responsibility. As Berno acknowledges, "Our responsibility is enormous," emphasizing the imperative to "reinvent this mobility of the future" in a way that is environmentally conscious and leaves a legacy of pride for the coming generations. Industry leaders have to be at the forefront of shifting mobility to being smarter, simpler and more sustainable, now more than ever.

Leading the charge in the decarbonisation of mobility, Ayvens is committed to driving innovation while meticulously reducing the ecological impacts of its operations. Annie underlines the importance of this commitment, especially when short-term pressures loom large: "It's easy for a company to refocus on surviving the environment...and actually forgetting the long term." But for Ayvens, the long view is paramount – accompanying our clients at every turn with an unwavering eye on the horizon, inspiring a better way of moving for all. It is this blend of immediate excellence and future-focused stewardship that defines Ayvens' role as a thought leader in the journey towards an utterly transformed mobility landscape.

¹ Statista 2022: total European car parc