Ayvens launches Ayvens Bank in The Netherlands and Germany

Ayvens Bank contributes to Ayvens’ funding diversification strategy by raising retail saving deposits and represents 25%1 of Ayvens funding structure.

Previously operating under LeasePlan Corporation as LeasePlan Bank, the Group’s banking activity has been positioned under the new global mobility brand, Ayvens, to reaffirm the integral role it plays in supporting the Group’s funding and contributing to its development strategy.

Ayvens Bank offers various online retail savings products, all insured under the Dutch Deposit Guarantee Scheme. For the past 14 years, its mission has been to inspire and help people to save more and better, by offering flexible and long-term savings solutions, with a sharp interest rate, but also by focusing on functionalities and developments that make saving simpler and safer.

Under this new brand, Ayvens Bank is reinforcing its commitment to guiding its clients every step of the way, with the promise to “save better, live more”, strongly believing that saving is not just about putting money aside, but about the opportunities it creates.

Ayvens Bank is characterised by the philosophy that everyone benefits from improving their own financial health, with savings as the foundation for growth. It is the foundation people can use to make dreams come true, or the safety net that gives them the security to take the plunge. With that in mind, Ayvens Bank sees it as its mission to encourage people to save better and save more, more safely and more simply.

With the new name and the promise, comes a new graphic identity. The graphic identity conveys energy through a friendly, modern font, along with vibrant, unique colours inspired by the natural environment and crafted to stand out in the market. This new identity is in line with the Ayvens Group brand identity and values and will support its ambition to become the preferred online savings bank in the markets in which it operates. To achieve this goal, the bank will focus on enhancing the products, leveraging on competitive interest rates, and delivering engaging content to attract and retain customers.