ALD Automotive I LeasePlan unveils new global mobility brand in Denmark
Today ALD Automotive | LeasePlan Danmark unveils Ayvens, the new global mobility brand born from the acquisition of LeasePlan by ALD Automotive in May 2023. From today, March 3rd, 2025, the 2 historical companies in Denmark operate from a single legal entity and under a common brand identity. This strategic merger brings together two leading players in leasing and fleet management to create one of the world's leading leasing companies.
Taastrup
ALD Automotive Danmark has existed since 2003 whereas LeasePlan Denmark since 1993. Today, as Ayvens Danmark it boasts a fleet of 46,000 vehicles and is one of the leading vehicle leasing and fleet management companies in Denmark.
By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Ayvens’ new brand promise is to make life flow better by delivering mobility that is simpler, smarter, and sustainable.
More than just a new name and logo
Ayvens Danmark is part of a large global organization, Ayvens Group, whose majority shareholder is the French bank Société Générale with headquarter in Paris. Ayvens in Denmark draws on its global strength and expertise from Ayvens but maintains the local organization with several offices in Denmark and with local experience and expertise within both business and private segments. With the new brand, the organization gets a new shared identity that builds on innovation, quality and credibility.
Smart and simple solutions with a focus on customers and sustainability
Ayvens Danmark’s Country Managing Director, Hadrien Boisseau, says:
“Ayvens will deliver excellent mobility solutions and fleet management that meet the increasing need for convenience among our customers. By combining our resources and expertise from ALD Automotive and LeasePlan, we will be able to offer a wider range of products and solutions tailored to optimize our customers' mobility needs.
Our goal is to make mobility simpler and more sustainable, embodied in our new brand signature: “Better with every move”. It's more than just a slogan; it's our promise to make our customers' lives better by offering better, smoother, and more sustainable mobility.”
Ayvens will prioritize green initiatives and promote sustainable transport solutions supporting the customers' needs for responsible mobility, flexibility, and the right economy. Ayvens therefore also offers leasing of used vehicles to business customers and both sale and leasing of used vehicles to private customers.
Strong focus on electric vehicles and electric vans
Ayvens also has a strong focus on the green transition and how individuals and businesses can get started with the conversion of traditional fossil-fueled vehicles to electric vehicles. In Ayvens’ business lease assortment in Denmark, you find only electric vehicles, including electric vans.
"The green transition is here to stay, and at Ayvens we must be the guiding star so more private customers, and businesses take the step to change to electric vehicles”, says Hadrien Boisseau.
To be the leading mobility company in Denmark
Ayvens strives to become Denmark's leading mobility company by offering flexible, transparent, and competitive solutions ensuring high customer satisfaction and a positive reputation in the mobility world. Hadrien Boisseau, says:
"Ayvens must be the leading and preferred mobility company for both private and business customers in Denmark. With our international foundation and in-house resources, knowledge, and expertise, we have the capacity and abilities to achieve this. I look forward to giving Ayvens the best start with the customers in focus”.
About Ayvens
Ayvens is a leading global sustainable mobility player committed to making life flow better. We’ve been improving mobility for decades, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals and private individuals. With more than 14,500 employees across 42 countries, 3.3 million vehicles and the world’s largest multi-brand EV fleet, we are in a unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector.
The company is listed on Compartment A of Euronext Paris (ISIN: FR0013258662; Ticker: AYV). Société Générale Group is Ayvens’ majority shareholder.
Press contact: Ondrej Kralik Communications Officer, Ayvens Denmark +45 20 25 26 68 Ondrej.kralik@ayvens.com
