Global Mobility Brand Ayvens Comes To UK
Today marks the launch of the new global mobility brand Ayvens to UK customers, following its global launch in October 2023.
As of today, Ayvens will become the trading name of LeasePlan UK, with ALD Automotive UK following suit in due course. The move forms an important part of the phased integration of the two legacy businesses in the UK, and the wider Group’s long-term strategy.
By combining the experience and expertise of both legacy businesses, Ayvens will seek to provide UK corporates, SMEs and private individuals with more sustainable mobility solutions. This includes an end-to-end leasing service for cars and commercial vehicles, a suite of fleet management solutions, and a UK-wide salary sacrifice car scheme.
Who is Ayvens?
With a combined fleet of 3.4 million vehicles worldwide, including one of the world’s largest multi-brand EV fleets, the ambition of the Ayvens group is to become the leading global sustainable mobility player. It aims to drive digital transformation across all 42 countries in which it currently operates, improving the everyday life of its customers with a simpler, smarter and more sustainable experience.
Its vision is reflected in the brand’s slogan “Better with every move” and the brand name itself, which merges the words “way”, “advance” and “heaven” to represent a journey towards the future. It’s accompanied by a symbol that represents the legacy companies coming together as one team and symbolises progress and dynamism.
Commenting on the brand launch, Tim Laver, Managing Director of Ayvens in the UK*, said:
“UK businesses are facing an increasingly complex and highly regulated transport landscape right now, which requires them to re-examine their fleet strategies in order to cut costs and carbon emissions.
“Our scale, sector expertise and insights from our team can not only help our customers to navigate these challenges, but turn them into opportunities for a greener, smarter and more cost-effective operating model.
“The launch of our new brand Ayvens in the UK marks an exciting chapter in our Group’s journey and for fleets across the UK. As a leading player in the mobility sector, we will leverage our position to shape the future of mobility and unlock new possibilities for our customers”
*subject to regulatory approval.
Notes to editors:
For all media enquiries, please contact beth.milton@wearebottle.com.
About Ayvens group
Ayvens in the UK is part of Ayvens group.
Ayvens is a new global mobility brand born from the union of ALD Automotive and LeasePlan. We’re ready to lead the way in mobility thanks to our size, coverage, service expertise and commitment to innovation. Our new commitment is to be ‘better with every move’. Our goal is to make vehicle leasing simpler, smarter and more sustainable.
Ayvens’ ambition is to become the leading global sustainable mobility player. We’re starting from a solid foundation, building on the decades-long legacies of two automotive leasing leaders, but we know there’s plenty of hard work to be done before we reach our destination. Guiding our journey is our aim of making life flow better for our customers around the world – by enabling more seamless, more sustainable, more accessible mobility.
With more than 14,500 employees across 42 countries, 3.4 million vehicles and one of the world’s largest multi-brand EV fleets, our aim is to lead the way to net zero and spearhead the digital transformation of the mobility sector.
The company is listed on Compartment A of Euronext Paris (ISIN: FR0013258662; Ticker: AYV). Societe Generale Group is Ayvens’ majority shareholder.
