ALD Automotive unveils new global mobility brand in Croatia

ALD Automotive Croatia was founded in 2005. Today, the company boasts of more than 9,000 vehicles in our fleet and the status of the leading company for full-service operational vehicle leasing and fleet management in Croatia.

Now, by combining the knowledge and expertise of two companies, the company seized the opportunity to reimagine mobility going forward for the better. The new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.

The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.

The new unifying brand creates a powerful identity for two highly reputed industry players through:

Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.

“Each day is an opportunity to move better, and we all have a role to play. This new brand identity will not only allow our 14,500 employees worldwide to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world.” confirms Tim Albertsen, Chief Executive Officer of Ayvens group.

Hrvoje Radoš, Country Managing Director for Croatia, added: "The joining of two world mobility leaders opens up the possibility of even stronger growth for us in the local market as well. Thanks to our size, coverage, service expertise and commitment to innovation, our company is ready to lead the way towards digital transformation, net zero and the large scale adoption of sustainable mobility. As a major provider of mobility services, we will use our new strength to shape the future of mobility and achieve excellence.”

Since 2005, when ALD Automotive started its activities in Croatia, we have grown into a market leader in providing a full-service operational leasing. Today, we manage a fleet of over 9,000 vehicles from our headquarters in Zagreb.

We specialize in fleet management services and taking full care of the client's fleet. We are a professional and proactive partner with many years of international experience and knowledge. Led by a team of best enthusiastic local experts, we focus entirely on our client's needs and are focused on high-quality and customized solutions.

We will maintain the same high quality service level, under the new brand Ayvens in Croatia and legal name – Ayvens Croatia Ltd.