Our brand
Better with every move
The merger of two global mobility leaders marks a fresh start – for our combined business and our people. For our customers and our partners. For all our stakeholders, in fact. And more than that, it represents an opportunity we’re determined to seize: to meet their different needs and expectations in the world of today (and tomorrow), better than ever before.
Embracing change
That’s why we’ve created a new brand identity: to unite and inspire us all, as we embark on this exciting next leg of our journey towards the future of mobility – and towards becoming the leading global sustainable mobility player.
But don’t worry: some things never change. Whether you’re a customer, partner or investor, you can always count on our full suite of world-leading mobility services, our innovative collaboration approach and our drive to continuously reimagine the road ahead. Just think of our rebrand as us upgrading to the shiniest new specs.
Allow us to (re)introduce ourselves
Hi, we’re Ayvens. With its roots in the words ‘way’, ‘advance’ and ‘heaven’, our new name evokes an elevated mobility experience.
Through its letters, sounds and rhythm, Ayvens conveys the confidence of a leader. The dynamism of an innovative business. And the fluidity of our smart and flexible offering.
Our promise
To make life flow better.
Our mission
To deliver better mobility – more seamless, more accessible, more sustainable – for everyday life.
Our vision
That each day is an opportunity to move better, and we all have a role to play.
Our ambition
To become the leading global sustainable mobility player.
Our personality
Is supportive, inspiring, authentic and optimistic.
What we do
Why and how we do it
Our personality
Our new identity is also reflected in our new look, which perfectly captures our spirit and personality. The Ayvens brand symbol is drawn from the letter ‘a’, representing our name. Its two components represent the coming together of our two legacy companies. And its fluid upward form represents the forward momentum and dynamism of our business.
The Ayvens name and symbol are part of a logo that reinforces our backing by our globally renowned parent organisation, Societe Generale group. And our vibrant, unique colours – sustainable turquoise, liberty white, optimistic yellow and serene blue – are inspired by the natural world around us.
Better with every move
Our tagline is simple but packed with meaning. Ultimately, it’s our new brand proposition in a nutshell, reinforcing our commitment to being better with every move.
