ALD Automotive I LeasePlan in Mexico unveils new global mobility brand.

ALD Automotive I LeasePlan in Mexico today unveils Ayvens, its new global mobility brand, which unites the two companies together under a single common identity. This new brand The launch of the new mobility brand in Mexico follows the global acquisition of LeasePlan by ALD Automotive, effected in May 2023.

ALD Automotive | LeasePlan Mexico, founded in 2007, is one of the market leaders in Mexico when it comes to sustainable mobility solutions, including fleet electrification, fleet management, and other solutions for corporate mobility. By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter, and sustainable.

The combined group Ayvens is positioned to become a leading global sustainable mobility player. With one of the world’s largest multi-brand EV fleets out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.

The new unifying brand creates a powerful identity for two highly reputed industry players through:

A new name and a symbol

Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolizing progress and dynamism. The name is solidly endorsed by its globally renowned majority shareholder, Société Générale.

A new graphic identity

The graphic identity conveys energy through a friendly, modern font, along with vibrant, unique colours inspired by the natural environment and crafted to stand out in the market. The joyful and dynamic iconography captures the essence of mobility, showcasing it through beautiful moments yet grounded in everyday lives.

A new brand tagline

Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.

ALD Automotive | LeasePlan appointed Dragon Rouge, a global design agency, to create a mobility brand that would reposition the legacy companies in the mobility industry, beyond the leasing landscape, as a new leader for a better mobility.

“The launch of our new brand Ayvens in Mexico mark an exciting chapter for our company. As a major player in the mobility sector, we will leverage our power of leadership to share the future of mobility and achieve excellence, unlocking new possibilities for our employees, stakeholders, and customers.” pointed out Pedro Dias, Country Managing Director of Ayvens Mexico.

About

About Ayvens in Mexico ALD Automotive | LeasePlan (now Ayvens) in Mexico is part of Ayvens group, Ayvens is a leading global sustainable mobility player committed to making life flow better. We’ve been improving mobility for decades, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals and private individuals. With more than 14,500 employees across 42 countries, 3.4 million vehicles and the world’s largest multi-brand EV fleet, we are in a unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector. The company is listed on Compartment A of Euronext Paris (ISIN: FR0013258662; Ticker: AYV). Societe Generale Group is Ayvens majority shareholder. Find out more at ayvens.com

Press contact

ALD Automotive | LeasePlan (now Ayvens) in Mexico Monserrat Miranda
Marketing & Communications Director Monserrat.Miranda@aldautomotive.com

Juan Carlos Alatorre Marketing Manager Juan.Alatorre@leaseplan.com