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PowerUp 2026

In 2023, we launched PowerUP 2026

Ayvens' strategic plan to leverage our unique leadership position, shape the future of mobility and achieve excellence. Sounds ambitious? That's because it is, but we never shy away from a challenge. Especially when it comes to our four PowerUP priorities.

PowerUp for Customers

PowerUp for Customers

We are committed to facilitating sustainable mobility for our customers. Our goal is to lead the way by offering a one-stop-shop with the widest customer reach and geographic coverage, as well as the largest distribution options (through more than 430 partnerships with OEMs and others). By providing the power of choice, across all customer segments and through a digital-to-consumer approach, we aim to innovate and meet changing market demands. Our focus on mobility-as-a-service (MaaS), customer experience, and digital services will set new standards in the industry.

PowerUp Operational Efficiency

PowerUp Operational Efficiency

Efficiency is at the heart of our strategy. We are dedicated to seamlessly integrating the heritage of our two companies and maximizing our shared synergies. We will use our market leadership to harness the power of economies of scale to reduce costs and improve profitability. And we're committed to achieving the best levels of strategic efficiency in the industry by creating the most efficient and scalable global operating platform.

PowerUp Responsibility

PowerUp Responsibility

Environmental, social and governance (ESG) criteria and risk management are central to our strategy. We will continue to lead the way towards sustainable mobility by always advising customers on environmentally friendly options, with our commitment to the electric vehicle (EV) transition and our ambitious decarbonisation targets reflecting our dedication. We will also invest in our employees and talent retention, foster a culture of accountability, and manage risks responsibly.

PowerUp Profitability

PowerUp Profitability

Our financial targets reflect our company's ambition to grow while substantially improving our operating efficiency to the best of industry companies and maintaining a strong capital position. Our goal is to use our.