ALD Automotive/LeasePlan unveils new global mobility brand in Slovenia

ALD Automotive Slovenia founded in 2004, is one of the leading companies in Slovenia when it comes to Full-Service Leasing and Fleet Management including fleet electrification.

By bringing together complementary capabilities and expertise, the company saw an opportunity to reimagine mobility going forward for the better. This new brand feeds that common purpose by defining the company’s unique position in the market and highlighting what makes it different and the value it brings to customers across all segments. Its new brand promise is to make life flow better by delivering mobility that is simpler, smarter and sustainable.

The combined group Ayvens is positioned to become the leading global sustainable mobility player. With the world’s largest multi-brand EV fleet out of a total fleet of 3.4 million vehicles managed worldwide, the company aims to lead the way to net zero and further shape the digital transformation of the industry.

The new unifying brand creates a powerful identity for two highly reputed industry players through:

Ayvens is a memorable, simple yet statutory name which indicates the way forward for progress. It is accompanied by a symbol which represents the legacy companies coming together as one team, working towards a common goal, with a strong, stable foundation at its base and an upwards fluid form symbolizing progress and dynamism. The name is solidly endorsed by its globally renowned majority shareholder, Societe Generale.

The graphic identity conveys energy through a friendly, modern font, along with vibrant, unique colours inspired by the natural environment and crafted to stand out in the market.

The joyful and dynamic iconography captures the essence of mobility, showcasing it through beautiful moments yet grounded in everyday lives.

Better with every move captures the company’s underlining mission to deliver “better” mobility through continuous progress for customers, for businesses and for the planet.

ALD Automotive | LeasePlan appointed Dragon Rouge, a global design agency, to create a mobility brand that would reposition the legacy companies in the mobility industry, beyond the leasing landscape, as a new leader for a better mobility.

“Each day is an opportunity to move better, and we all have a role to play. By joining forces, our company is ready to lead the way to the large-scale adoption of sustainable mobility thanks to our size, coverage, service expertise and commitment to innovation,” confirms Tim Albertsen, Chief Executive Officer of Ayvens group. “As a major player in the mobility sector, we will leverage our power of leadership to shape the future of mobility and achieve excellence. This new brand identity will not only allow us to share a new common identity, but it also reflects how we are changing to accompany our clients’ needs for greater choice, freedom and value and will help us increase market and client awareness, as well as attract the very best talent around the world,” said Hrvoje Radoš, Country Managing Director.

ALD Automotive Slovenia founded in 2004, is one of the leading companies in Slovenia when it comes to Full-Service Leasing and Fleet Management including fleet electrification. Its head office is in Ljubljana. For more information, please visit ayvens.com.

ALD Automotive Slovenia is part of Ayvens group, the leading global sustainable mobility player committed to making life flow better.

Ayvens is the leading global sustainable mobility player committed to making life flow better. We’ve been improving mobility for decades, providing full-service leasing, flexible subscription services, fleet management and multi-mobility solutions to large international corporates, SMEs, professionals, and private individuals. With 14,500 employees across 42 countries, 3.4 million vehicles and the world’s largest multi-brand EV fleet, we’re leveraging our unique position to lead the way to net zero and spearhead the digital transformation of the mobility sector. (The company is listed on Compartment A of Euronext Paris (ISIN: FR0013258662; Ticker: ALD). Societe Generale Group is Ayvens majority shareholder).

ALD Automotive, d.o.o.

Damjana Vidmar Sales Director Tel.: +386 1 300 78 38 e-mail: damjana.vidmar@ayvens.com